If your business has gotten this far without a website, you might be wondering: What’s the point? Why do I need custom WordPress development services if my company is already successful?
Small businesses have been making great strides online. In 2020, over 2 billion people shopped online worldwide—a number that is expected to grow even further in the coming years. A website can help a small business reach new markets and customers who might not otherwise hear about it—and reap many benefits including increased revenue and improved workflow from doing so!
If you still don’t think a website is important for your small business, read on for seven of the biggest benefits.
It allows you to compete
Businesses that don’t have websites are like seeds that aren’t planted. A website is the first step toward building your business: you can promote your product, build credibility and distinguish yourself from competitors—but only if you’re online for people to find! If you’re not visible on the internet, customers will seek out other sellers who are.
Expands Your Customer Base and boosts your business
With over 4 billion active internet users worldwide, a website will help your brand reach an international audience. It’s easier and faster to expand your customer base online than by using offline marketing methods. Your website also keeps existing customers engaged and informed—so you can reap immediate benefits as well as build loyalty among customers who already know about you!
Adding a good website to your online marketing will put your site high on the search engine results page (SERP) for related keywords. This means that people will probably find your business without seeking it out and this can help you get new customers.
If a company doesn’t have a website, they’re not just losing sales to regional ones. The company will also have a harder time attracting customers in foreign countries.
Without a landing page, you’re missing out on potential customers
A small business needs a website to attract local and online customers. The website should be the first impression that your customers get when they are interested in what you have to offer. It can teach them about your product offerings, elicit emotion and allow for conversion through its messages. Without a website, your business will not be able to compete with other businesses that have modern tools on their side. Your website will be the first-place people go to see what industry you’re in, how long you’ve been in it and how credible you are. That’s why we leave nothing to chance and design a site that’s as aesthetically pleasing as it is informative.
You can display your best reviews and testimonials prominently on your website
Utilizing social proof for your business is essential by advertising customer testimonials on your website. You can also publicize local articles and reviews from newspapers or popular blogs. Permanently publish your reviews on your website, so even if third-party review sites close at some point in the future, you’ll have access to any content you post about your products.
That’s a great way to get free exposure with organic traffic.
By developing a professional website, you’ll be able to attract customers. But if your site is well-designed and optimized for search engines—and people don’t even know they’re looking for you—you can also show up in unexpected places in their search results.
Create pages about the services you offer, where you provide them and what people can expect. Or create content that talks about your products or explains how to solve problems commonly faced by your target customers. For ex., by taking steps to make sure you’re visible to the right audience when they search for a coffee shop in Naples, you can become that go-to spot.
WordPress website can be a simple DIY
WordPress, the most popular way to make a website, has now made building websites even easier. It’s also 100% free for its core software; if you add a free WordPress theme like Neve or Hestia and cheap hosting—you can be up and running at low cost. In other words: If you’re willing to undertake a simple, non-technical DIY plan, you can build a website for under $100/year.
Reduce the Need for Excessive Expense
Building a website can be as affordable and simple compared to building a physical establishment. Compared to renting, electricity bills and interior design for physical buildings, websites require no rent or utility payments – nor do they need elaborate designs. Websites also help lower marketing expenses because the Internet reaches millions of people at little cost per person reached.
The profit margins of an online business can be higher than those for a traditional, offline establishment. And website budgets are flexible—it’s possible to start small and grow over time depending on the industry you’re in. The cost of building and maintaining a website depends on multiple factors, including supported functionality, maintenance procedures design (including hosting type), whether you’re hiring a WordPress development company or not.